JANUARY — Major Launch Month

Primary Audiences: Therapists, Wellness Practitioners, Executive Coaches, Corporate Teams
Why now: New budgets, fresh-year planning energy, high responsiveness

Tasks:

• Launch Email Campaign #1 (Therapists + Coaches + Corporate) 
• Post social content about “New Year, New Retreat Opportunities” 
• Reach out to known contacts from last year 
• Begin scheduling winter/early-spring tours 
• Publish blog or page: “Why Winter Is the Best Time for Executive Retreats” 

FEBRUARY — Follow-Up & Tour Month

Primary Audiences: Therapists, Coaches, Corporate Teams
Tasks:

• Send Follow-Up Drip Emails #2 & #3 
• Hold in-person or virtual tours 
• Paid social posts (light boost): “Book Your Spring Retreat at Claggett” 
• Begin building Professional Association list 

MARCH — Spring Conversion Push

Primary Audiences: Therapists, Wellness Providers
Tasks:

• Campaign for Spring/Summer therapy intensives 
• Promote natural spaces (photos, reels) 
• Send Email Campaign #1 to new contacts added from Feb 

Encourage groups to book for May–June